By 0 Comment
The runway Dubai fashion show

The annual runway Dubai fashion show

  • A multi-cultural platform created to feature truly creative and passionate fashion designers.
  • An inspirational event for talented, established and emerging fashion designers to showcase their creativity.
  • 1200+ attendees with a demographic of ~70/30 female to male and ages between 25-60 years with medium to high-end socio economic status.
  • An effective avenue to deliver corporate brand/product marketing and communications objectives palm jumeirah – a unique destination quick facts demographics.



Sofitel the palm, hotel, resort & spa built of the east crescent of dubai’s magical palm jumeirah island, reflects the allure of french polynesia in the arabian gulf grand, ballroom with over 1000+reception capacity.

Previous participating designers

  • Donaco Couture (UAE)
  • Si Fashion Galerie (UAE)
  • Nazreen Idris (Malaysia)
  • Modupe Omonze (UAE)
  • Farida Style (UAE)
  • Tina Lobondi (UK)
  • Victoria Strange (UAE)
  • Ghawashi Couture (UAE)
  • Amraoui Couture (UAE)
  • Helen Couture (UK)
  • Annamaria Patronella (Italy)
  • Bylima Couture ( Netherlands)
  • Shaleen Cheah (UAE)
  • Khaled Al Ayoub (Kuwait)
  • Walid Atallah (UAE)
  • NHN Couture (Nigeria)
  • Aisha Al Shamsi (UAE)
  • Yazy Couture (UAE)
  • Pistis (Ghana)
  • Ikramini noori (Sweden)
  • Eliana Murargy (Mozambique)
  • Riva (Kuwait)
  • Himmih (The Netherlands)
  • Aisha Thichathorn (Thailand)
  • Khatoons (India)
  • New Miuz (Mauritius)
  • Tatiana Shabelnik (USA)
  • Stevie boi (USA)

Welcome to season iv

Season IV overview:

  • 3 day event from the 8th – 10th november, 2016 at sofitel the palm hotel resort and spa, palm jumeirah with an expected 1200+ attending guests.
  • Activities will include an opening gala night dinner, creative fashion talent competition and runway fashion collection presentations.
  • After party social sessions with industry celebrities, iconic designers, fashion retailers and entrepreneurs and over 30+ media house representatives.

Why participate in runway Dubai^

  • Dubai is fast becoming one of the key fashion capitals in the world.
  • Runway dubai provides a cost effective and prestigious international platform to receive wide publicity & recognition of your brand in the region.
  • An excellent opportunity to network with buyers and retailers, enhancing the marketability of your brand and yielding high net returns and value for your investment.

Styles and structure:

  • Relay style presentation ensuring guest participation providing designers with high visibility & exposure
  • Open public event with a highly diverse and multicultural community
  • Designers are encouraged to showcase & express their creativity without limitations however, designers are advised to take into consideration the “cultural sensitivity” of the region.

Runway presentation packages and Application process

Standard package:

  • Size of collection is limited to 15 looks maximum.
  • All runway models provided.
  • Backstage model hair stylist and make-up artist.
  • Use of a rolling rack & steamer.
  • Photo & video packages of your collection on the runway.
  • Preparation and changing area for models adjacent to show area.
  • Single page profile inclusion in the season IV fashion brochure distributed to over 1000+ attending guests.
  • Brand inclusion and publicity on the runway Dubai website and social media.
  • 2 VIP tickets for designers invited guests.

Premium package:

  • Size of collection is up to 20 looks maximum.
  • All benefits from standard package++
  • Total of 4 VIP tickets for designers invited guests.
  • 4-page “lookbook” and profile inclusion in the runway dubai fashion brochure.
  • Designer brand feature and dedicated promotion on the runway dubai website.

Registration process:

  • Designers must be prepared to present a minimum of 15 looks up to a maximum of 20 looks.
  • Designers are required to provide: a brief profile of the designer designer fashion line with a minimum 150 words.
  • 2 coloured high resolution digital personal headshot photos
  • 1 high resolution digital image of brand logo.
  • Minimum 4 sample full body photo shot of proposed looks and brief description of collection concept.

Registration process:

  • Designers need to fill out the online registration form at the runway Dubai website or submit duly completed printed registration form.
  • Application will be reviewed by runway Dubai team and designer will be notified of acceptance and approval of application.
  • Designer will be required to pay the full participation fee within 14 calendar days of notification of approval of application.